Formfactor
Nov 27, 2025
Creating a brand new
identity
for
Daniel Lawhon
Goals
Give
Daniel
and the new startup a
credible
identity
that speaks to
early investors
Scope
What we’ll deliver for
Daniel
Naming and tagline
A shortlist of names plus one selected with a clean tagline that captures the core story.
v1 brand board
Color, type, layout tone and visual direction that set the foundation for the full identity.
First-impression assets
Social media banners, Email signatures, “Coming soon” waitlist landing page to capture interest.
Based on experience
Structured approach for the 3-4 weeks
Discovery - week 1
Contextual research
We capture goals, background, and insights upfront with you to ensure every design decision is clear and intentional.
Sprint 1 - week 1
Naming and tagline
We explore naming for the startups, test options, and come up with a v1 stage name and tagline.
Sprint 1.5 - week 2
Brandboard
We create creative direction and define a clear visual language approach that feels premium and ownable.
Delivery - week 3
Final assets
We package everything needed for your early handshakes, and the digital presence that would help conversations.
Delivery - week 4
Waitlist LP
We set up a waitlist or “Coming soon” page to collect signals.
Philisophy
AI levels the field. Design sets you apart.
AI has made building things and businesses faster and more accessible than ever. The technical barriers are gone — anyone can launch. That means design becomes the differentiator: the frontier where users decide who to trust, who to buy from, and who to follow.
Startup is entering an era of ethos. We design brands, sites, and products that carry belief — not just function.
v1 Package
$2,975
project-based
Ready to start Dec
24-48 hours turnaround
Custom client portal
Enjoy Chirstmas with certainty
Start now
Formfactor Access
$3,000
/month
Everything it takes to finish round
Enjoy Chirstmas with certainty
Enjoy Chirstmas with certainty
Fractional designer on-call
Get Access
Our works
Beautiful things
We’ve made for clients
Pioneering a Net Zero Future
Learn about CIONEX™
Innovative decarbonization technologies with circular economy principles to drive towards a carbon-neutral future.
Thank you
Let’s get our brand looking real, fast.
formfactor.design
john@formfactor.design
Formfactor
Nov 27, 2025
Creating a brand new
identity
for
Daniel Lawhon
Goals
Give
Daniel
and the new startup a
credible
identity
that speaks to
early investors
Scope
What we’ll deliver for
Daniel
Naming and tagline
A shortlist of names plus one selected with a clean tagline that captures the core story.
v1 brand board
Color, type, layout tone and visual direction that set the foundation for the full identity.
First-impression assets
Social media banners, Email signatures, “Coming soon” waitlist landing page to capture interest.
Based on experience
Structured approach for the 3-4 weeks
Discovery - week 1
Contextual research
We capture goals, background, and insights upfront with you to ensure every design decision is clear and intentional.
Sprint 1 - week 1
Naming and tagline
We explore naming for the startups, test options, and come up with a v1 stage name and tagline.
Sprint 1.5 - week 2
Brandboard
We create creative direction and define a clear visual language approach that feels premium and ownable.
Delivery - week 3
Final assets
We package everything needed for your early handshakes, and the digital presence that would help conversations.
Delivery - week 4
Waitlist LP
We set up a waitlist or “Coming soon” page to collect signals.
Philisophy
AI levels the field. Design sets you apart.
AI has made building things and businesses faster and more accessible than ever. The technical barriers are gone — anyone can launch. That means design becomes the differentiator: the frontier where users decide who to trust, who to buy from, and who to follow.
Startup is entering an era of ethos. We design brands, sites, and products that carry belief — not just function.
v1 Package
$2,975
project-based
Ready to start Dec
24-48 hours turnaround
Custom client portal
Enjoy Chirstmas with certainty
Start now
Formfactor Access
$3,000
/month
Everything it takes to finish round
Enjoy Chirstmas with certainty
Enjoy Chirstmas with certainty
Fractional designer on-call
Get Access
Our works
Beautiful things
We’ve made for clients
Pioneering a Net Zero Future
Learn about CIONEX™
Innovative decarbonization technologies with circular economy principles to drive towards a carbon-neutral future.
Thank you
Let’s get our brand looking real, fast.
formfactor.design
john@formfactor.design
Formfactor
Nov 27, 2025
Creating a brand new
identity
for
Daniel Lawhon
Goals
Give
Daniel
and the new startup a
credible
identity
that speaks to
early investors
Scope
What we’ll deliver for
Daniel
Naming and tagline
A shortlist of names plus one selected with a clean tagline that captures the core story.
v1 brand board
Color, type, layout tone and visual direction that set the foundation for the full identity.
First-impression assets
Social media banners, Email signatures, “Coming soon” waitlist landing page to capture interest.
Based on experience
Structured approach for the 3-4 weeks
Discovery - week 1
Contextual research
We capture goals, background, and insights upfront with you to ensure every design decision is clear and intentional.
Sprint 1 - week 1
Naming and tagline
We explore naming for the startups, test options, and come up with a v1 stage name and tagline.
Sprint 1.5 - week 2
Brandboard
We create creative direction and define a clear visual language approach that feels premium and ownable.
Delivery - week 3
Final assets
We package everything needed for your early handshakes, and the digital presence that would help conversations.
Delivery - week 4
Waitlist LP
We set up a waitlist or “Coming soon” page to collect signals.
Philosophy
AI levels the field. Design sets you apart.
AI has made building things and businesses faster and more accessible than ever. The technical barriers are gone — anyone can launch. That means design becomes the differentiator: the frontier where users decide who to trust, who to buy from, and who to follow.
Startup is entering an era of ethos. We design brands, sites, and products that carry belief — not just function.
v1 Package
$2,975
project-based
Ready to start Dec
24-48 hours turnaround
Custom client portal
Enter January already in motion
Start now
Formfactor Access
$3,000
/month
Everything it takes to finish round
Pitch deck, full website, marketing assets,
Product design (SaaS UX/UI)
Dedicated embed designer
Get Access
Our works
Beautiful things
We’ve made for clients
Thank you
Let’s get our brand looking real, fast.
formfactor.design
john@formfactor.design